The Profit Motive

Wendy's Burger King

Today's CEO can't just run the company; he needs to star in it

November 1 1989 Joseph Nocera
Wendy's Burger King View Article Pages
The Profit Motive
Wendy's Burger King

Today's CEO can't just run the company; he needs to star in it

November 1 1989 Joseph Nocera

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November 1989 | Esquire View Full Issue

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Joseph Nocera

The Profit Motive