Skip to main content
Esquire Classic
Issues
Topics
Contributors
Sign In
Subscribe
Articles
How Are You Boys Fixed for Drinks?
A gent of the press tells the consumer what goes on under the names of Sales Psychology, Big Business and Publicity
September
1
1937
CREIGHTON PEET
How Are You Boys Fixed for Drinks?
CREIGHTON PEET
September
1
1937
View Article Pages
Articles
How Are You Boys Fixed for Drinks?
A gent of the press tells the consumer what goes on under the names of Sales Psychology, Big Business and Publicity
September
1
1937
CREIGHTON PEET
Sign In to read this article
Get instant access to 85+ years of Esquire.
Subscribe Now!
Exclusive & Unlimited access to
Esquire Classic - The Official Esquire Archive
Every issue Esquire has ever published, since 1933
Every timeless feature, profile, interview, novella - even the ads!
85+ Years of outstanding fiction from world-renowned authors
More than 150,000 Images — beautiful High-Resolution photography, zoom into every page
Unlimited Search and Browse
Bookmark all your favorites into custom Collections
Enjoy on Desktop, Tablet, and Mobile
View Full Issue
More From This Issue
Fiction
The Long Way Out
September
1937
By
F. SCOTT FITZGERALD
Fiction
The Ears of Johnny Bear
September
1937
By
JOHN STEINBECK
Fiction
Uncle Fonse and the Starlings
September
1937
By
JESSE STUART
Articles
A Modern Sheik
September
1937
By
CARL R. RASWAN
Fiction
The Boy and the Can
September
1937
By
M. WALTHALL JACKSON
Personalities
William Gropper: Proletarian
September
1937
By
HARRY SALPETER
Unlock every article Esquire has ever published.
Subscribe Now!
Exclusive & Unlimited access to
every timeless profile, interview, short story, feature, advertisement
, and much more!
More From This Issue
Fiction
The Long Way Out
September
1937
By
F. SCOTT FITZGERALD
Fiction
The Ears of Johnny Bear
September
1937
By
JOHN STEINBECK
Fiction
Uncle Fonse and the Starlings
September
1937
By
JESSE STUART
CREIGHTON PEET
HUMOR
Renaissance Mécanique
MARCH 1935
By
CREIGHTON PEET
ARTICLE
Wanted: a Few Small Rackets
MARCH 1936
By
CREIGHTON PEET
ARTICLE
Cameras at the Crossroads
APRIL 1937
By
CREIGHTON PEET
Articles
ARTICLES
The Prideful Ulcer
MAY, 1956
By
CAROLINE BIRD
ARTICLES
The New Britain
FEBRUARY 1966
By
Christopher Booker
Articles
The Compleat Evader
APRIL, 1960
By
RICHARD L. GROSSMAN
Get instant access to 85+ years of Esquire.
Subscribe Now!
Exclusive & Unlimited access to
Esquire Classic
Everything Esquire has ever published